TFWA 2015 NICE CÔTE D’AZUR AIRPORT NEW COMMERCIAL OFFERING STATUS
Publié le 21/10/2015 à 16:57
Issued Wednesday October 22nd 2015
Revamping of Terminal 1: first stage delivered on time
As part of TFWA 2015, the annual international event for the duty-free industry, Nice Côte d’Azur Airport today communicates on the progress on its new commercial offering at Terminal 1, offering the Group Aéroports de la Côte d’Azur an entirely European heartbeat.
As announced last year during TFWA 2014, the current revamping primarily aims at significantly improving the passenger path. It makes the client the Group's main focus to give him the most surprising retail experience of any European airport, with that added French Riviera touch. This ambitious project involves a total rethink of the existing airport buildings, redesigns Terminals 1 & 2 and builds a new extension to create a seamless passenger path, bigger operating areas, greater traffic capacity and a more dynamic retail area.
A year after, Dominique Thillaud, Chairman of the Management Board of Aéroports de la Côte d’Azur, is proud to announce that “the first stage of this strategic and exciting plan involving the Group, its clients and partners is actually taking place on time, offering our passengers an high-end approach reflecting the French Riviera’s DNA ”.
If the winners of the various tenders were disclosed for TFWA 2014, today all categories have been fulfilled, thanks to the creativity and expertise of 4 operators as partners: Aelia, for alcohol, tobacco and fragrances; Dufry for fashion and Relay & SSP for Food & Beverages.
In January 2015 Nice Côte d’Azur Airport began work on Terminal 1, with the terminal remaining open during the work. According to the expected deadline, on Oct. 1st 2015, a centralized security control area, better able to deal with peak passenger volumes, offering smoother security controls, opened along with a brand new walkthrough duty free area. Now, a single commercial area is leading to all gates on Terminal 1.These two main achievements are part of the improved passenger path at the core of the revamping project with increased airside space for bigger and higher quality retail areas as well as passenger movement and comfort.
Filip Soete, the Aéroports de la Côte d’Azur Group Chief Commercial Officer gives an insight on timing: “By 2017, both terminals will have been entirely renovated (May 2016 - T1 and May 2017 - T2) to provide double the retail areas and double the waiting areas (+1200 m2 - T1 ; + 4000 m2 - T2). As for Terminal 2, the work for beginning of the extension has started on time on May 2015 to meet our May 2017 deadline. The challenge is to keep the terminal operational, without stopping any activities and minimize the impact of the renovation”.
“Passengers in the new Terminal 1 now come out of security screening into a large store selling alcohol, tobacco and fragrances before they reach the departures lounge. Soon they will be sitting just a few feet away from some of the best names in the luxury and fashion industries. We chose to work with the best Travel Retail partners, reflecting a certain "sense of place", i.e. the showcasing of the Côte d'Azur area, which we have made the heart of our project " adds Filip Soete.
For this fall, some Souvenirs Chic with Fragonard -the first boutique opening in an airport worldwide- will be featured following by l’Occitane for Spring 2016. For the high-tech offer, la Fnac will have its own unit as for the end of 2016. For Watches & Jewellery, Swatch group, with their multi-brands concept Hour Passion just won the tender. First semester 2016, some of the first 13 fashion units will open with the mono brands Max Mara, Longchamp and a Rivera Chic multi-brands unit featuring Banana Moon, Pain de sucre, Eres, Gas or Vilebrequin, as well as a Fashion Place multi-brands corner with Pinko, Calvin Klein, Hugo Boss or Zadig & Voltaire. Regarding Luxury, Versace, Baccarat and Hermès will be featured as well. For the change offer, Interchange is the elected operator.
The new Food & Beverages offer at Nice airport is up and running, being repositioned to deliver a genuine experience through original and entertaining concepts and gourmet eateries that uphold the values of Mediterranean cuisine.
After the opening of TRIBs in April 2015, a general catering concept adapted to daily consumption at any time of day, a set of new brands that are emblematic of the new spirit at the airport are available since May 2015.
A cosy and contemporary bar concept created in 2002 in Copenhagen, Joe & the Juice, now present at Terminal 1, a first time in France, has quickly become an essential. On the menu are fresh, natural and healthy sweet and savoury juices, and delicious sandwiches, in a unique environment that is both modern and welcoming.
Founded in Saint-Tropez in 1955 and endorsed by Brigitte Bardot, La Tarte Tropézienne is a unique combination of two smooth patisserie creams and a gourmet brioche topped with generous grains of sugar. The brand owes its success to its traditional cooking methods, the use of the finest ingredients and its original recipe, which has been a jealously guarded secret. It could already be enjoyed in Terminal 2, and now to eat in or take away at Terminal 1 arrivals.
Pret à Manger, an English brand with strong international top-of-mind, the first restaurant in a French airport, just opened on Oct. 16th. Takeaway sales of ultra-fresh and gourmet impulse products are a real must-have, distinguished by its high quality level.
Saveurs de Provence, reflects throughout the best French Riviera’s gastronomy brands a real sense of place, offering the most refined local grocery, confectionery or wine and alcohols goods.
As for Starbucks Coffee, 2 coffee shops located in the international boarding lounges at Terminal 1 and Terminal 2 are planned to open. The first, on December 2015 at Terminal 1. An extremely attractive star outlet and dependable value, easily accessible for international passengers.
Chez Pipo, a real institution in Nice that has gone through the generations, retaining its authenticity and simplicity, will open in the boarding lounge of Terminal 1 before the end of 2015. Since 1923, in Nice young and old alike eat socca made from chickpea flour. Pipo's range has been adapted to Nice Côte d'Azur Airport because as well as socca, the outlet serves other products of regional inspiration, that are part of the simple, traditional cuisine of Nice, like pissaladière, petits farcis niçois, tourtes de blettes, pan bagnat etc. As well as healthy and gluten free breakfast, fresh, organic, gluten-free, vegetarian food, in short, modern options meeting customer's growing 'health' concerns.
Eventually, highly expected for January 2016, la Plage by Thierry Marx restaurant will give a surprising experience as well as a real sense of French Rivera. This reproduction of a VIP beach bar, inspired by major venues of the Riviera such as Nikki Beach Club, will add a genuine beach chic to the airport with local and iconic beach products, breakfast, chic sweet and savoury snacks, plancha, beverages etc.
This high-end approach fits the profile of the passengers of Aéroports de la Côte d’Azur, the second airport in France and the door into the mythical Côte d’Azur. With 3 airports at Nice, Cannes and Saint-Tropez, Aéroports de la Côte d’Azur attracts over 11.7 million passengers a year, 53% of whom are international passengers and 50% are CSP+ [socio-professional class +], offering them flights to more than 105 direct destinations such as New York, Dubai Moscow and Toronto.
New openings sum up:
Fall 2015: seamless new passenger path- Prêt-à-Manger, Saveurs de Provence, Fragonard, Aelia duty free.
End 2015: January 2016: Food & Beverages with Chez Pipo, Starbucks, La PLage by Thierry Marx, Pan Garni.
Spring 2016: Fashion and luxury offers + revamping of Terminal 1 complete opening.